Together is a practice group of experienced individuals with decades of
experience in race feasibility, operations, management and sponsor development
and related business considerations. We provide practical and cost-effective
advice to potential public, nonprofit and corporate race sponsors and
organizers, designed to fit each client’s unique needs.
that we provide include event feasibility, business plan, budget, schedule and
cash flow, sponsor development, advice regarding race operations and race
services, and event economic impacts.
assignment is tailored to the unique needs of our client and often conducted in
discrete phases. When preparing our work, we might include:
(competitive market environment, type of events (5K, 10K, marathon, relay,
female-only, etc.), date, location, expo, charity partner program, potential
Governance and management
considerations (free-standing, for-profit vs. non-profit, salaried and volunteer
Race operations (types of
experts required, general cost expectations, list of experienced specialists to
consider, request-for-proposal design)
(municipalities, running clubs, chambers of commerce, service organizations,
registrations, branding relationships, in-kind services)
Costs (management, operations,
techniques to save costs)
Financial feasibility (cash
flow, sensitivity / stress test analysis)
Volunteers (number needed,
recruitment and management ideas)
Next steps to pursue.
Together is a collaboration between Coley/Forrest and BKB, Ltd. Creigh Kelley,
owner of BKB Ltd., has been a competitor, agent, national consultant and elected
leader in the national and international running community for 30 years. As
president of BKB, Ltd, he has managed, produced and directly assisted with over
1,000 recreation events throughout the US.
sampling of his recent and continuing work includes: Chairman of the Operations
Board and Race Director of the Navy Marathon; national consultant for Races for
Hope™, the Prostate Cancer PACE ™Race Series, and the Zooma Run ™Women’s Race
Series; consultant to several marathons in the inauguration and initial
production including the Akron Marathon, the Colorado Colfax Marathon, the
Colorado Marathon, the Cozumel Marathon and the Cancun Marathon.
committed leader in the national and international running community, Creigh has
held office with the USA Track and Field National Long Distance Running
Division, chaired the USA Track and Field Men’s Long Distance Running Committee,
been the team leader of the U.S. Men’s Ekiden Relay Team, the USA World Cup
Marathon in Korea and the USA World Road Relay Men’s Team and a founding member
and officer of Running USA.
information, contact Jean Townsend.